Overview

The Channel section provides information about the different sales channels you use to sell your products. This information can help you determine which channels are most effective for your business and make data-driven decisions about how to allocate resources and focus your efforts.

KPI's Included

Total Subscribers
Total number of users who have subscribed to receive communications from an e-commerce store.

Total Subscriber Growth
Growth in the total number of subscribers over a specified period of time.

Email

Email Subscribers
Total number of users who have subscribed to receive email communications from an e-commerce store.

Email Sent
Total number of emails sent by an e-commerce store.

Open Rate by Email
Percentage of sent emails that have been opened by the recipient.

Click Through Rate by Email
Percentage of sent emails that have been clicked on by the recipient.

Bounce/Failed Rate by Email
Percentage of sent emails that have bounced or failed to reach the recipient.

Unsubscribe Rate by Email
Percentage of email subscribers who have unsubscribed from receiving further email communications.

Subscriber Growth by Email
Growth in the number of email subscribers over a specified period of time.

SMS

SMS Subscribers
Total number of users who have subscribed to receive SMS communications from an e-commerce store.

SMS Sent
Total number of SMS messages sent by an e-commerce store.

Click Through Rate by SMS
Percentage of sent SMS messages that have been clicked on by the recipient.

Bounce/Failed Rate by SMS
Percentage of sent SMS messages that have failed to reach the recipient.

Unsubscribe Rate by SMS
Percentage of SMS subscribers who have unsubscribed from receiving further SMS communications.

Subscriber Growth by SMS
Growth in the number of SMS subscribers over a specified period of time.

WhatsApp Subscribers
Total number of users who have subscribed to receive WhatsApp communications from an e-commerce store.

WhatsApp Sent
Total number of WhatsApp messages sent by an e-commerce store.

Open Rate by WhatsApp
Percentage of sent WhatsApp messages that have been opened by the recipient.

Click Through Rate by WhatsApp
Percentage of sent WhatsApp messages that have been clicked on by the recipient.

Bounce/Failed Rate by WhatsApp
Percentage of sent WhatsApp messages that have failed to reach the recipient.

Unsubscribe Rate by WhatsApp
Percentage of WhatsApp subscribers who have unsubscribed from receiving further WhatsApp communications.

Subscriber Growth by WhatsApp
Growth in the number of WhatsApp subscribers over a specified period of time.

Web Push

Push Subscribers
Total number of users who have subscribed to receive push notifications from an e-commerce store.

Push Sent
Total number of push notifications sent by an e-commerce store.

Subscriber Growth by Push
Growth in the number of push subscribers over a specified period of time.

Mobile Push

Mobile Push Subscribers
The total number of users who have subscribed to receive mobile push notifications from an e-commerce store.

Mobile Push Sent
The total number of mobile push notifications sent by an e-commerce store.

Open Rate by Mobile Push
The percentage of sent mobile push notifications that have been opened by the recipient.

Click Through Rate by Mobile Push
The percentage of sent mobile push notifications that have been clicked on by the recipient.

Subscriber Growth By Mobile Push
The growth in the number of mobile push subscribers over a specified period of time.