The Channels section contains insights into the channels used for product marketing. This data helps to identify the most effective channels for your business, enabling you to make data-driven decisions on resource allocation, and efforts.

Set duration

Before tracking metrics, you need to define the timeline for it. Select the duration from the dropdown above the metrics as follows:

  1. Show: Select the date range for your metrics.
  2. By: Select the aggregation type for the graphs - Day or Week.

Tracked Metrics

The metrics tracked based on Channels are divided into the following categories:

  • Overview
  • Email
  • SMS
  • Push
  • Mobile Push
  • Forms

Overview

This section contains the total subscriber metrics.

MetricDescription
Total SubscribersTotal number of users subscribed to receive communications from your store.
Total Subscriber GrowthGrowth in the total number of subscribers over a specified period, plotted on a graph.

Email

This section covers the metrics for the Email channel.

MetricDescription
Email SubscribersTotal number of users subscribed to receive email communications from your store.
Email SentTotal number of emails sent from your store.
Open Rate by EmailPercentage of sent emails opened by the recipient.
Click Through Rate by EmailPercentage of opened emails clicked by the recipient.
Bounce/Failed Rate by EmailPercentage of sent emails bounced or failed to reach the recipient.
Unsubscribe Rate by EmailPercentage of email subscribers who have unsubscribed from receiving further email communications.
Subscriber Growth by EmailGrowth in email subscribers over a specified period, plotted on a graph.

SMS

This section covers the metrics for the Email channel.

MetricDescription
SMS SubscribersTotal number of users subscribed to receive SMS communications from your store.
SMS SentTotal number of SMS messages sent to the customer from your store.
Click Rate by SMSPercentage of sent SMS messages that the recipient has clicked.
Bounce/Failed Rate by SMSPercentage of sent SMS messages bounced or failed to reach the recipient.
Unsubscribe Rate by SMSPercentage of SMS subscribers who have unsubscribed from receiving further SMS communications.
Subscriber Growth by SMSA graph that shows the growth of SMS subscribers over a specified period.

WhatsApp

This section covers the metrics for the WhatsApp channel.

MetricDescription
WhatsApp SubscribersTotal number of users subscribed to receive WhatsApp communications from your store.
WhatsApp SentTotal number of WhatsApp messages sent to the customer from your store.
Open Rate by WhatsAppPercentage of sent WhatsApp messages that the recipient has opened.
Click Through Rate by WhatsAppPercentage of opened WhatsApp messages clicked by the recipient.
Bounce/Failed Rate by WhatsAppPercentage of sent WhatsApp messages that failed to reach the recipient.
Unsubscribe Rate by WhatsAppPercentage of WhatsApp subscribers who have unsubscribed from receiving further WhatsApp communications.
Subscriber Growth by WhatsAppA graph that shows the growth of WhatsApp subscribers over a specified period.

Push

This section covers the metrics for the Web Push channel.

MetricDescription
Push SubscribersTotal number of users subscribed to receive push notifications from your store.
Push SentTotal number of push notifications sent to the customer from your store.
Subscriber Growth by PushA graph that shows the growth of push subscribers over a specified period.

Mobile Push

This section covers the metrics for the Mobile Push channel.

MetricDescription
Mobile Push SubscribersTotal number of users subscribed to receive mobile push notifications from your store.
Mobile Push SentTotal number of mobile push notifications sent to the customer from your store.
Open Rate by Mobile PushPercentage of mobile push notifications that the recipient has opened.
Click Rate by Mobile PushPercentage of sent mobile push notifications that the recipient has clicked.
Subscriber Growth By Mobile PushA graph that shows the growth of mobile push subscribers over a specified period.