Contlo x Zecpe

With Zecpex Contlo integration, you can use Contlo to send automation triggers to reach out to users who checkout using Zecpe on your website, create segments create segments using various checkout related events and boost your marketing through different channels offered by Contlo.

Step 1: Install Zecpe App

In Contlo, go to App Store > Integrations >Zecpe >Install.

Once installed successfully, the integration between Zecpe and Contlo is now live. All contacts who now will be checkout via Zecpe will populate in the audience section of Contlo with following events and their respective usecase:

Zecpe Checkout StartedTriggers when a checkout journey is started.
Zecpe Address AddedTriggers when address is added by the user.
Zecpe Order Completed Triggers when a order is placed via Zecpe Checkout.
Zecpe Payment Page AbandonedTriggers when payment page is abandoned by the user.

Step 2: Creating an Automation Flow

Once you have successfully integrated Contlo with Zecpe App, please create a new automation flow in Contlo that uses the trigger Zecpe Checkout Started.

To create a new automation flow-

  1. In Contlo, go to Automation > Create Automation > Build from scratch.
  2. Choose Trigger > Click on Zecpe Checkout Started as the trigger.
    Set up other filters if you wish.
  3. Add a Time delay and Add Email as the action and customize the email template according to your own need.
  4. Name your automation flow for ease of tracking later on the dashboard.
  5. Click on Launch Automation to publish the flow.

For every user who starts their checkout journey using Zecpe, will get the desired marketing message with channel chosen. This can also be tracked on the automation dashboard.

Step 3: Creating a segment

To create a new segment -

  1. In Contlo, go to Audience > Segments > Create from scratch.
  2. Name your segment for ease of tracking later on the dashboard.
  3. In segment criteria > What someone has done/not done >Zecpe Checkout Started as the trigger.
    Set up other filters if you wish.

  4. Click on Create Segment

All the contacts which fall under this category will now populate in the total audience in the segment made.