Performance

The Performance section contains insights into your marketing campaigns, automations, and forms effectiveness, including metrics like open rates, click-through rates, and signup rates. This data helps identify the most effective marketing channels and guides data-driven decisions for campaign improvement.

Tracked Metrics

The metrics tracked based on the performance of marketing efforts are divided into the following categories:

  • Campaigns
  • Automations
  • Forms

Campaigns

This section contains the list of campaigns and their metrics. To check all the metrics for a campaign, click the respective campaign from the list. The metrics tracked are as follows:

MetricDescription
SentTotal number of campaigns sent.
OpenedTotal number of campaigns opened by the customer.
CTR(Clicked Through Rate)Percentage of opened campaigns clicked by the recipient.
RevenueTotal revenue earned from the campaign.

Automations

This section contains the list of automations and their metrics. To check all the metrics for automation, click the respective automation from the list. The metrics tracked are as follows:

MetricDescription
SentTotal number of customers to which the automation was sent.
OpenedTotal number of customers that opened the automation message.
CTR(Clicked Through Rate)Percentage of opened automation messages clicked by the recipient.
RevenueTotal revenue earned from the respective automation.

Forms

This section contains the list of automations and their metrics. To check all the metrics for automation, click the respective automation from the list. The metrics tracked are as follows:

MetricDescription
ViewsTotal views on the form
SignupsTotal signups generated through the form.
Signup Rate% of views leading to a signup.