Performance
The Performance section contains insights into your marketing campaigns, automations, and forms effectiveness, including metrics like open rates, click-through rates, and signup rates. This data helps identify the most effective marketing channels and guides data-driven decisions for campaign improvement.
Tracked Metrics
The metrics tracked based on the performance of marketing efforts are divided into the following categories:
- Campaigns
- Automations
- Forms
Campaigns
This section contains the list of campaigns and their metrics. To check all the metrics for a campaign, click the respective campaign from the list. The metrics tracked are as follows:
| Metric | Description |
|---|---|
| Sent | Total number of campaigns sent. |
| Opened | Total number of campaigns opened by the customer. |
| CTR(Clicked Through Rate) | Percentage of opened campaigns clicked by the recipient. |
| Revenue | Total revenue earned from the campaign. |
Automations
This section contains the list of automations and their metrics. To check all the metrics for automation, click the respective automation from the list. The metrics tracked are as follows:
| Metric | Description |
|---|---|
| Sent | Total number of customers to which the automation was sent. |
| Opened | Total number of customers that opened the automation message. |
| CTR(Clicked Through Rate) | Percentage of opened automation messages clicked by the recipient. |
| Revenue | Total revenue earned from the respective automation. |
Forms
This section contains the list of automations and their metrics. To check all the metrics for automation, click the respective automation from the list. The metrics tracked are as follows:
| Metric | Description |
|---|---|
| Views | Total views on the form |
| Signups | Total signups generated through the form. |
| Signup Rate | % of views leading to a signup. |
Updated about 1 year ago