Revenue
The Revenue section gives a comprehensive view of your store's overall sales performance. This includes key metrics such as total store revenue, total orders, average order value, and revenue generated by each marketing channel. This information is critical for understanding your store's financial health and for making informed business decisions. You can also see the growth of your revenue and orders over time, which can help you identify trends and optimize your sales strategies.
Set duration
Before tracking metrics, you need to define the timeline for it. Select the duration from the dropdown above the metrics as follows:
- Show: Select the date range for your metrics.
- By: Select the aggregation type for the graphs - Day or Week.
Tracked Metrics
The metrics tracked in this section are divided into two categories:
- By Revenue
- By Order
By Revenue
The metrics tracked based on revenue are as follows:
Metric | Description |
---|---|
Total Store Revenue | The total amount of money generated by your store from all sales and transactions. |
Revenue by Contlo | Revenue generated specifically through Contlo's marketing channels |
% of Revenue by Contlo | Percentage of revenue generated through Contlo's marketing channels. |
Total Revenue - Growth | The change in total store revenue over a specified period, plotted on a graph. |
Revenue by Contlo - Growth | The change in revenue generated by Contlo over a specified period, plotted on a graph. |
Revenue Generated by Email | Revenue generated from sales originating from email marketing campaigns. |
Revenue Generated by SMS | Revenue generated from sales directly from SMS marketing campaigns. |
Revenue Generated by WhatsApp | Revenue generated from sales from WhatsApp marketing campaigns. |
Revenue Generated by Push | Revenue generated from sales due to web push notifications. |
Revenue Generated by Mobile Push | Revenue generated from sales due to mobile push notifications. |
Total Campaign Revenue | Total revenue earned from sales due to marketing campaigns. |
Revenue by Campaigns | A table showing sales during the set period due to each campaign. |
Total Automation Revenue | Total revenue earned from sales due to Automations. |
Revenue by Automations | A table showing sales during the set period due to each automation. |
Revenue % from Repeat Customers | Total percentage of the revenue earned from sales to repeat customers. |
Cancelled Orders Revenue | Revenue lost due to canceled orders. |
Revenue % By Channel | Percentage of revenue generated via each marketing channel on Contlo. |
By Orders
The metrics tracked based on the orders placed by the customer are as follows:
Metric | Description |
---|---|
Total Store Orders | The total number of orders placed in your store. |
Total Orders by Contlo | The total number of orders placed specifically through Contlo's marketing channels. |
% of Orders through Contlo | Percentage of orders placed through Contlo's marketing channels. |
Total Orders - Growth | Change in the total number of orders over a specified period, represented on a graph |
Orders by Contlo - Growth | Change in the total number of orders placed through Contlo's marketing over a specified period, represented on a graph. |
Average Order Value | The average amount spent per order on your store. |
Orders Generated by Email | Number of orders placed originating from email marketing campaigns. |
Orders Generated by SMS | Number of orders placed originating from SMS marketing campaigns. |
Orders Generated by WhatsApp | Number of orders placed originating from WhatsApp marketing campaigns. |
Orders Generated by Push | Number of orders placed originating from web push notifications. |
Orders Generated by Mobile Push | Number of orders placed by interacting with mobile push notifications. |
Total Campaign Orders | Number of orders placed originating from marketing campaigns. |
Orders by Campaigns | A table showing the number of orders placed during the set period from each campaign. |
Total Automation Orders | Number of orders placed originating from automated marketing processes. |
Orders by Automations | A table showing the number of orders placed during the set period from each automation. |
Orders % from Repeat Customer | Total percentage of orders from repeat customers. |
Cancelled Orders Count | Total count of orders that were canceled. |
Orders % By Channel | Percentage of orders generated via each marketing channel on Contlo. |
Updated 8 months ago