Customer

The Customer section provides insights into understanding your customers, including metrics like customer repeat rate, average customer lifetime value, and number of orders per customer. This data helps understand customer behavior and create targeted marketing campaigns for retention and engagement.

Set duration

Before tracking metrics, you need to define the timeline for it. Select the duration from the dropdown above the metrics as follows:

Show: Select the date range for your metrics.
By: Select the aggregation type for the graphs - Day or Week.

Tracked Metrics

The following metrics are tracked for the customers:

Metric	Description
Total Customers	Total number of unique customers who purchased from your store, over the specified period.
Customer Repeat Rate	Percentage of customers who made multiple purchases on your store.
Customer Lifetime Value	The average amount of money a customer is expected to spend on your store throughout their lifetime.
Average Orders Per Customer	Average number of orders placed by a customer on your store.
Customer Repeat Rate - Growth	Change in repeat customers over a specified period, plotted over a graph.
Time Between Purchase	Average elapsed time between a customer's two consecutive purchases.