Contlo x Facebook Lead Ads

With Facebook Lead Ads x Contlo integration, you can use Contlo to send automation triggers to reach out to users who fill your lead ad forms on Facebook, create segments using various filters and boost your marketing through different channels offered by Contlo.

Step 1: Install Facebook Lead Ads

In Contlo, go to App Store > Integrations >Facebook Lead Ads >Install > Login > Give all the permissions required.
After this, select the Facebook page> the lead ad form> and the list to be synced from the dropdown with Facebook.

Once installed successfully, the integration between Facebook Lead Ads and Contlo is now live.
All contacts who now will fill the Facebook Lead Ads will populate in the audience section and the selected list of Contlo with the following event and their respective use case:

Step 2: Creating an Automation Flow

Once you have successfully integrated Contlo with Facebook Lead Ads App, please create a new automation flow in Contlo that uses the trigger Facebook Ad Lead Submitted.

To create a new automation flow-

1. In Contlo, go to Automation > Create Automation > Build from scratch.
2. Choose Trigger > Click on Facebook Ad Lead Submitted as the trigger.
   Set up other filters if you wish.
3. Add a Time delay and add Email as the action and customize the email template according to your own need.
4. Name your automation flow for ease of tracking later on the dashboard.
5. Click on Launch Automation to publish the flow.

Every new user who fills out the lead ad form on Facebook will get the desired marketing message with the channel chosen. This can also be tracked on the automation dashboard.

Step 3: Creating a segment

To create a new segment -

1. In Contlo, go to Audience > Segments > Create from scratch.
2. Name your segment for ease of tracking later on the dashboard.

3. In segment criteria > What someone has done/not done >Facebook Ad Lead Submitted
   Set up other filters if you wish.

4. Click on Create Segment.

All the contacts which fall under this category will now populate in the total audience in the segment made.

Step 4: Adding more lead ads to new/same lists.

1. Open Facebook Lead Ads App from the Contlo App Store.
2. Click on Add Lead Ad form.
3. Select the facebook page> the lead ad form> and the list to be synced from the dropdown with Facebook.
   Please note that you can sync multiple lead ad forms with one single list as well as multiple lists according to your use case.
4. You will be able to see the leads appearing in the audience section and the lists they have been synced with on Contlo's dashboard.

Step 5: Changing lead ads pages and forms while they are already synced.

1. Open Facebook Lead Ads App from the Contlo App Store.
2. Click on Change Lead Ad on an already synced list and lead ad form.
3. Select the facebook page and the lead ad form dropdown with Facebook to change the leads and Facebook pages from one Lead Ad Form to another as per your use case.
   This helps in moving from old to newly published Facebook Lead Ads of same nature to add to the same list which was synced earlier for an older running Facebook Lead Ad.
4. You will be able to see the leads appearing in the audience section and the lists they have been synced with on Contlo's dashboard.