Events track user actions in your App, website, or campaigns. For instance, a user clicking "Add to Cart" triggers an "added to cart" event. By tracking events, you can understand user actions, create advanced segmentation, personalize user experiences, and analyze trends over time or compare user segments.

Event Categories

Contlo has two main types of events:

  1. Standard events:

    • System Events: Recorded automatically post-SDK integration.
    • Message Events: Automatically recorded in response to user actions during campaign interactions.
  2. Custom Events:

    • Charged events: Custom events sent to the SDK to capture transactions.
    • Non-transactional events: All custom events tracked on your app, or website, or passed via integrations to Contlo.