With Contlo's WhatsApp channel, you can send automated WhatsApp campaigns to all your users or specific user segments. These segments can be created based on past or live user behavior, user properties, or a combination of user behavior and properties.

For more information on Segments, refer to the Segments tab. Once you send a Campaign, you can view detailed reports of the messages sent and how many users converted due to the Campaign.

Before you start

To be able to send WhatsApp campaigns, you will need to install the WhatsApp app in Contlo (refer to Tutorials for more information). Also, ensure the store is linked with Contlo, and you're ready to use WhatsApp to boost your customers' journeys!

Benefiting from WhatsApp marketing

WhatsApp is one of the most popular global mobile messenger apps worldwide, with approximately 2 billion monthly active users, outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users.

An average WhatsApp user spends more than 30 minutes per day on WhatsApp, which results in WhatsApp messages having very high interaction/engagement rates.

WhatsApp Business allows businesses to interact with users using WhatsApp Messaging. Businesses adhere to guidelines laid out by Facebook.