Overview

Segments allow users to create dynamic groups of contacts, which can change over time. This dynamic nature of Segments provides a more detailed view of the audience, helping users to better understand the characteristics and behaviors of their contacts.

By tailoring campaigns to the specific interests and behaviors of a group, users can increase the reach and effectiveness of their campaigns, resulting in better conversion rates and overall performance.

Additionally, Segments can be updated in real-time, allowing users to quickly react to changes in the behavior of their audience. As an example, users can create a Segment of customers who have recently made a purchase, and then target them with a personalized email campaign promoting related products, which can increase customer retention and LTV.

In summary, Segments in Contlo are a powerful tool that enables users to create dynamic groups of contacts and better understand their characteristics and behaviors. By correctly targeting these groups, users can improve the reach and effectiveness of their campaigns and achieve better results from their marketing efforts. Additionally, real-time updates of these segments allow users to quickly react to changes in the behavior of their audience, making it a valuable feature for audience targeting and retention.