Channel

The Channels section contains insights into the channels used for product marketing. This data helps to identify the most effective channels for your business, enabling you to make data-driven decisions on resource allocation, and efforts.

Set duration

Before tracking metrics, you need to define the timeline for it. Select the duration from the dropdown above the metrics as follows:

Show: Select the date range for your metrics.
By: Select the aggregation type for the graphs - Day or Week.

Tracked Metrics

The metrics tracked based on Channels are divided into the following categories:

Overview
Email
SMS
Push
Mobile Push
Forms

Overview

This section contains the total subscriber metrics.

Metric	Description
Total Subscribers	Total number of users subscribed to receive communications from your store.
Total Subscriber Growth	Growth in the total number of subscribers over a specified period, plotted on a graph.

Email

This section covers the metrics for the Email channel.

Metric	Description
Email Subscribers	Total number of users subscribed to receive email communications from your store.
Email Sent	Total number of emails sent from your store.
Open Rate by Email	Percentage of sent emails opened by the recipient.
Click Through Rate by Email	Percentage of opened emails clicked by the recipient.
Bounce/Failed Rate by Email	Percentage of sent emails bounced or failed to reach the recipient.
Unsubscribe Rate by Email	Percentage of email subscribers who have unsubscribed from receiving further email communications.
Subscriber Growth by Email	Growth in email subscribers over a specified period, plotted on a graph.

SMS

This section covers the metrics for the Email channel.

Metric	Description
SMS Subscribers	Total number of users subscribed to receive SMS communications from your store.
SMS Sent	Total number of SMS messages sent to the customer from your store.
Click Rate by SMS	Percentage of sent SMS messages that the recipient has clicked.
Bounce/Failed Rate by SMS	Percentage of sent SMS messages bounced or failed to reach the recipient.
Unsubscribe Rate by SMS	Percentage of SMS subscribers who have unsubscribed from receiving further SMS communications.
Subscriber Growth by SMS	A graph that shows the growth of SMS subscribers over a specified period.

This section covers the metrics for the WhatsApp channel.

Metric	Description
WhatsApp Subscribers	Total number of users subscribed to receive WhatsApp communications from your store.
WhatsApp Sent	Total number of WhatsApp messages sent to the customer from your store.
Open Rate by WhatsApp	Percentage of sent WhatsApp messages that the recipient has opened.
Click Through Rate by WhatsApp	Percentage of opened WhatsApp messages clicked by the recipient.
Bounce/Failed Rate by WhatsApp	Percentage of sent WhatsApp messages that failed to reach the recipient.
Unsubscribe Rate by WhatsApp	Percentage of WhatsApp subscribers who have unsubscribed from receiving further WhatsApp communications.
Subscriber Growth by WhatsApp	A graph that shows the growth of WhatsApp subscribers over a specified period.

Push

This section covers the metrics for the Web Push channel.

Metric	Description
Push Subscribers	Total number of users subscribed to receive push notifications from your store.
Push Sent	Total number of push notifications sent to the customer from your store.
Subscriber Growth by Push	A graph that shows the growth of push subscribers over a specified period.

Mobile Push

This section covers the metrics for the Mobile Push channel.

Metric	Description
Mobile Push Subscribers	Total number of users subscribed to receive mobile push notifications from your store.
Mobile Push Sent	Total number of mobile push notifications sent to the customer from your store.
Open Rate by Mobile Push	Percentage of mobile push notifications that the recipient has opened.
Click Rate by Mobile Push	Percentage of sent mobile push notifications that the recipient has clicked.
Subscriber Growth By Mobile Push	A graph that shows the growth of mobile push subscribers over a specified period.