Lists allow users to create separate buckets for their contacts, which are collections of individuals that can be connected to a form or created separately to collect zero-party data.

These Lists can be used to directly engage with specific groups of customers and gather more information about their preferences and behaviors. By using Lists, users can effectively segment their audience and tailor their marketing efforts to better meet the needs and interests of different groups of contacts.

You can also connect these lists to forms, making it easy to gather more information about your contacts. Additionally, the information collected through these forms can be used to segment the contacts and personalize their engagement.

In summary, Lists in Contlo are a powerful tool that allows users to segment their audience, gather more information about their contacts, and personalize their engagement. This feature can help users to improve the effectiveness of their campaigns and increase customer engagement, resulting in better ROI.