Overview

The Sales section provides a comprehensive view of your store's overall sales performance. This includes key metrics such as total store revenue, total orders, average order value, and revenue generated by each marketing channel. This information is critical for understanding your store's financial health and for making informed business decisions. You can also see the growth of your revenue and orders over time, which can help you identify trends and optimize your sales strategies.

KPI's Included

By Revenue

Total Store Revenue
The total amount of money generated by your store from all sales and transactions.

Total Revenue by Contlo
Revenue generated specifically from Contlo sales and transactions.

Total Store Revenue Growth
The change in total store revenue over a specified period, typically expressed as a percentage.

Revenue from Contlo Growth
The change in revenue generated by Contlo over a specified period, expressed as a percentage.

Revenue Generated by Email
Money generated from sales originating from email marketing campaigns.

Revenue Generated by SMS
Money generated from sales originating from SMS marketing campaigns.

Revenue Generated by WhatsApp
Money generated from sales originating from WhatsApp marketing campaigns.

Revenue Generated by Push
Money generated from sales originating from push notifications.

Revenue by Campaigns
Money generated from sales originating from marketing campaigns.

Revenue by Automations
Money generated from sales originating from automated marketing processes.

Revenue % By Channel
Percentage of total store revenue generated from each marketing channel.

By Orders

Total Store Orders:
Total number of orders placed on your store.

Total Orders by Contlo
Total number of orders placed specifically through Contlo.

Total Order Growth:
Change in total number of orders over a specified period, expressed as a percentage.

Total Order Growth from Contlo
Change in total number of orders placed through Contlo over a specified period, expressed as a percentage.

Average Order Value
Average amount spent per order on your store.

Orders Generated from Email
Number of orders placed originating from email marketing campaigns.

Orders Generated from SMS
Number of orders placed originating from SMS marketing campaigns.

Orders Generated from WhatsApp
Number of orders placed originating from WhatsApp marketing campaigns.

Orders Generated from Push
Number of orders placed originating from push notifications.

Orders from Campaigns
Number of orders placed originating from marketing campaigns.

Orders from Automations
Number of orders placed originating from automated marketing processes.

Order % By Channel
Percentage of total orders generated from each marketing channel.