Revenue

The Revenue section gives a comprehensive view of your store's overall sales performance. This includes key metrics such as total store revenue, total orders, average order value, and revenue generated by each marketing channel. This information is critical for understanding your store's financial health and for making informed business decisions. You can also see the growth of your revenue and orders over time, which can help you identify trends and optimize your sales strategies.

Set duration

Before tracking metrics, you need to define the timeline for it. Select the duration from the dropdown above the metrics as follows:

Show: Select the date range for your metrics.
By: Select the aggregation type for the graphs - Day or Week.

Tracked Metrics

The metrics tracked in this section are divided into two categories:

By Revenue
By Order

By Revenue

The metrics tracked based on revenue are as follows:

Metric	Description
Total Store Revenue	The total amount of money generated by your store from all sales and transactions.
Revenue by Contlo	Revenue generated specifically through Contlo's marketing channels
% of Revenue by Contlo	Percentage of revenue generated through Contlo's marketing channels.
Total Revenue - Growth	The change in total store revenue over a specified period, plotted on a graph.
Revenue by Contlo - Growth	The change in revenue generated by Contlo over a specified period, plotted on a graph.
Revenue Generated by Email	Revenue generated from sales originating from email marketing campaigns.
Revenue Generated by SMS	Revenue generated from sales directly from SMS marketing campaigns.
Revenue Generated by WhatsApp	Revenue generated from sales from WhatsApp marketing campaigns.
Revenue Generated by Push	Revenue generated from sales due to web push notifications.
Revenue Generated by Mobile Push	Revenue generated from sales due to mobile push notifications.
Total Campaign Revenue	Total revenue earned from sales due to marketing campaigns.
Revenue by Campaigns	A table showing sales during the set period due to each campaign.
Total Automation Revenue	Total revenue earned from sales due to Automations.
Revenue by Automations	A table showing sales during the set period due to each automation.
Revenue % from Repeat Customers	Total percentage of the revenue earned from sales to repeat customers.
Cancelled Orders Revenue	Revenue lost due to canceled orders.
Revenue % By Channel	Percentage of revenue generated via each marketing channel on Contlo.

By Orders

The metrics tracked based on the orders placed by the customer are as follows:

Metric	Description
Total Store Orders	The total number of orders placed in your store.
Total Orders by Contlo	The total number of orders placed specifically through Contlo's marketing channels.
% of Orders through Contlo	Percentage of orders placed through Contlo's marketing channels.
Total Orders - Growth	Change in the total number of orders over a specified period, represented on a graph
Orders by Contlo - Growth	Change in the total number of orders placed through Contlo's marketing over a specified period, represented on a graph.
Average Order Value	The average amount spent per order on your store.
Orders Generated by Email	Number of orders placed originating from email marketing campaigns.
Orders Generated by SMS	Number of orders placed originating from SMS marketing campaigns.
Orders Generated by WhatsApp	Number of orders placed originating from WhatsApp marketing campaigns.
Orders Generated by Push	Number of orders placed originating from web push notifications.
Orders Generated by Mobile Push	Number of orders placed by interacting with mobile push notifications.
Total Campaign Orders	Number of orders placed originating from marketing campaigns.
Orders by Campaigns	A table showing the number of orders placed during the set period from each campaign.
Total Automation Orders	Number of orders placed originating from automated marketing processes.
Orders by Automations	A table showing the number of orders placed during the set period from each automation.
Orders % from Repeat Customer	Total percentage of orders from repeat customers.
Cancelled Orders Count	Total count of orders that were canceled.
Orders % By Channel	Percentage of orders generated via each marketing channel on Contlo.