Goal of the Reports section

This section provides a clear picture of your business performance and helps you understand what's working and what needs improvement. By analyzing the reports, you can make data-driven decisions to optimize your ecommerce strategy and drive growth.

Overview

The Reports section in Contlo is a comprehensive section that provides valuable insights into the performance of your ecommerce store. This section provides detailed information on various key performance indicators (KPIs), including revenue, orders, customer behavior, and marketing efforts.

The KPIs are a set of metrics that help you measure the success of your business and make informed decisions. With the Reports section, you can track important metrics such as total store revenue, total orders, average order value, customer repeat rate, and much more.

In addition, the Reports section also allows you to download reports in csv format. This feature provides you with the flexibility to work with the data offline, analyze it more in-depth, and share it with others as needed. By regularly downloading and analyzing your reports, you can stay on top of your business performance and make data-driven decisions to improve your ecommerce store.

Furthermore, the Reports section also includes features such as RFM analysis and Cohort analysis. These tools allow you to segment your customer base based on their purchase behavior and analyze customer behavior over time.

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Analytics

The Analytics section in Contlo provides a comprehensive view of the key performance indicators (KPIs) related to your ecommerce store's performance. This section allows you to track important metrics such as total revenue, total orders, average order value, customer repeat rate, and more. The Analytics section provides a clear picture of your business performance and helps you understand what's working and what needs improvement. By analyzing these KPIs, you can make data-driven decisions to optimize your ecommerce strategy and drive growth.

Download Reports

In the Download Reports section, you can easily download structured reports in csv format. The reports available for download include campaign reports, automation reports, channel reports, discount reports, and others. This section allows you to access important data and insights about your business in an organized and easily accessible format, so you can quickly analyze and make informed decisions based on the information provided.

Additionally, the csv format makes it easy to manipulate and analyze the data, giving you the flexibility to create custom reports and pivot tables to meet your specific needs.

RFM

RFM analysis is a customer segmentation technique that segments customers into different groups based on how recently they made a purchase, how often they make purchases, and how much they spend. This information helps you identify the most valuable customers and understand their behavior, which can be used to create targeted marketing campaigns and drive customer loyalty.

Cohorts

Cohort analysis is a method of tracking the behavior of a group of customers over time. This analysis can help you identify patterns in customer behavior, such as the average lifespan of a customer or the average time it takes for a customer to make their first purchase. This information can be used to create more effective customer retention strategies and drive growth.